Two weeks on from Facebook outlining their plans to consolidate their three messaging platforms Facebook Messenger, Instagram and WhatsApp, the business world continues to grapple with the potential implications. Each app garners the attention of circa 1.3 billion users, with the ability for users to engage in cross-platform communication by 2020. As a result, the volume of people that businesses have access could grow significantly larger. Whether these apps will adapt to Facebook Messenger’s profit driving ad format or incorporate...