Agenda New

“Manage Reputational Risk,  Engage Key Stakeholders On Social & super-charge Your Brand On Social Media”

Main Track

Time

Session Title

Speaker 

0905 – 09:40

Using Technology In Social To Understand Financial Services Consumers 

  • Understand  the changing digital habits of financial consumers
  • The impact of fintech and new data regulations
  • Key content strategies in the financial sector
  • The digital habits of baby boomers
  • How the financial sector will use social networks in 2019

Ben Cathers

/

Principle Solutions Consultant Financial Services

/

Hootsuite

09:35 – 10:05

  • Financial Services Content 2:0 – Why we need to educate through story telling
  • Discussing hints and tricks on how to compete with trendy technology as established financial service online.
  • Video content fundamentals on social

Damian Horner

/

Chief Creative Officer

/

Real Vision

10:05 – 10:35

Creating A Human Voice Behind The Brand 

  • How does employee advocacy help FS bridge the gap between companies and buyers
  • People buy people but will they buy you? Adam discusses strategies to create engaging personal campaigns

Adam Sherman

/

Social Media Director

/

New York Life Insurance

Networking Tea and Coffee Break 10: 35 – 10: 55

10:55 – 11:40

Managing Market Regulations and Global Communication – Panel Discussion

  • Learn how to stay ahead of restrictive guidelines
  • Which tools will help you to exploit Social Media whilst staying compliant with regulations from FINRA and GDPR

Iain Duke-Richardet

/

Head of Compliance

/

RBC Capital Markets 

/

 

Ira Goldberg

/

Global Chief Auditor Compliance and Ethics, Conduct & Culture

/

Citibank 

 

George Mandl

/

Chief Compliance Officer

/

11:40 – 12:20

Authority, Impact, and the Future of Influencer Marketing

 

So you know who the key influencers are in your industry. You might have even marketed to them in the past hoping to life awareness of your brand. But are you ready to take the next step, form partnerships, and market with influencers? Join this session and explore how to:

  • Source and locate your key influencers
  • Collaborate with influencers
  • Capitalize on the major opportunity of influencer marketing

Take influence marketing to the next level to build your brand’s reputation.

Marrisa Pick

/

Director

/

Marissa Pick Consulting 

Lunch Break 12:20 – 13:30

13:30 – 14:00

How UK Financial Services are using social media to drive acquisition

UK case study into how a major bank used social media to achieve huge success on a brand awarnesss campaign

Tim Hyde

14:00 – 14:30

Good Financial Services Content On Social –  Panel Discussion

UK case study into how a major bank used social media to achieve huge success on a brand awarnesss campaign

April Rudin / CEO / Rudin Group

Damian Horner / Chief Creative Officer / Real Vision

Susan Varty / Managing Partner / Headstart Copywriting

14:30 – 15:00

Building Trust With Blockchain

Emily Cornelius

15:00 – 15: 30

Social Selling On LinkedIn Workshop Update

Social Tree Global

Networking Coffees & Cakes